The Personal Relationship Firm is a full-service digital marketing agency. We specialize in consulting, branding, web development, content development and social media branding.
Just like the name of our company, The Personal Relationship Firm, We believe that business is built on relationships. People matter and are the true driving forces of leveraging your business.
Building a business with a great corporate culture is necessary. When we evaluate companies we always start with examining the corporate culture.
Great marketing starts with great messaging.
People connect to the story and history of your brand. We love helping companies extract the key things that make them unique. Creating a content strategy provides a road map composed of your values, story telling, best practices, and reinforces into the users experience. We love helping our clients identify these key points and incorporating them into their content strategy.
Often times people think if they say to loud then it must be right! Nothing could be further from the truth. Great content is developed and impactful when you think about your customer and take the time to speak to their interest and needs. It's your job to articulate your value and to explain the problem you're solving for them.
Everyone is in a different place in their business journey.
We know that in the first 1-3 years businesses are looking to fully develop their brand and are often times still working out the kinks. Those in the 3-5 year mark are looking for systems to refine their processes across the board. Where the business owners who have been in business for 5-10+ years are often looking to tap into new technology and platforms that didn't exist when they started. The PR Firm understands where you may be in your branding cycle and we are here to help you whether you need help
Establishing your brand,
Enhancing your brand, or
Expanding your brand!
People often say, "I have a website, but it doesn't really work". Having a website alone is like having a billboard in the desert. It doesn't matter how big it may be. It doesn't matter how much content is on it or how many flashing lights it has. If you don't tie it into your marketing and incorporate it into your business it won't "Work". Your website should answer questions, solve-problems and streamline task. In addition your website should add credibility, reinforce your brand and show your expertise. We like to say, "a website should be an overworked employee".
Simply put, it should be working while you sleep!
Collateral material is the printed content that is used to tell your story or educate the public on your product or services. We often say this helps us connect the dots to your brand. Branding doesn't stop with an updated or new designed website. Your collateral material emphasizes the various aspects of your site. It's important for this content to be consistent and for it to mirror your online presence.